Going Global, Starting from Lin-Gang Special Area of Shanghai Pilot Free Trade Zone

Source: Author: Date:2024-07-01 Read:1138

On June 27th, IAT Auto signed an investment framework agreement with Lin-gang Special Area of China (Shanghai) Pilot Free Trade Zone and Shanghai Lin-gang Economic Development (Group) Co., Ltd, announcing that it will establish IAT International Company in Shanghai’s Yangshan Special Comprehensive Free Trade Zone in the Lin-gang Special Area of China (Shanghai) Pilot Free Trade Zone, promoting business of automotive research and development, manufacturing, and trade. 

Mr. Xuan Qiwu, Chairman of IAT Auto, Chen Jinshan, Member of the Standing Committee of the Municipal Party Committee and Secretary of the CPC Working Committee and Director of the Management Committee of Lin-gang Special Area, and Weng Kaining, President of Lin-gang Group, attended the signing ceremony. The establishment of IAT International Company marks an important step in the global strategy of IAT Auto.

As a leading company in the automotive industry, IAT has always been committed to providing excellent automotive technologies and solutions to consumers around the world. We chose to settle in Lin-gang Special Area not only because the area's superior geographic location and convenient transportation network, but also the advantages of the free trade zone in terms of policies, resources and services.

Lin-gang Special Area is a new high ground for China's opening up to the world and has unique advantages. On the basis of applying all the openness and innovation measures of the Pilot Free Trade Zone, the Lin-gang Special Area implements open policies and systems with strong competitiveness in the international market. 

Yangshan Special Comprehensive Free Trade Zone focuses on the goal of "new trade demonstration zone, new global shipping hub, and innovative industry recipient", and gathers R&D and design shops of SAIC International, Fiat Chrysler, BMW, Ford, and many other famous domestic and foreign brands, and the components international purchasing and distribution centers. 

After settling in Lin-gang Special Area, IAT International will make full use of the regional advantages to accelerate the internationalization process. The company will build an international base that includes R&D, production and export, which will serve as the frontline of the implementation of IAT's "technology + supply chain" going global strategy.

In order to follow the industry trend of automobile going overseas, the company has taken "technology + supply chain" as one of the basic global strategies, and set up an international marketing department internally to carry out the business promotion, marketing planning and branding initiative. 

The company has established in-depth communication systems with many enterprises in various countries, covering design, engineering, vehicle export, parts and components, and other products and service systems, and has engaged cooperation projects with a number of overseas automobile enterprises. 

On the other hand, the company also actively promotes the overseas strategy by setting up R&D centers and subsidiaries in different countries, as well as capital participation in overseas public companies, etc. IAT International will also play an important role as a link connecting the flow of skilled human resources, technology and products from both at home and abroad.

Regarding the settlement in Lin-gang Special Area, IAT said, "We are very optimistic about the future development of Lin-gang Special Area, and believe that we will be able to more serve global consumers and realize the company's global strategy right here. At the same time, we also look forward to more cooperation with other enterprises and organizations in the Lin-gang Special Area to jointly promote the prosperity and development of the automotive industry." 

In the future, we expect IAT International to achieve greater success in the Lin-gang Special Area, bring more high-quality automotive products and services to global customers, and make relentless efforts in science for better cars.

News